ENHANCE USER EXPERIENCE USING ANIMATIONS
THE challenge
REPLACE THE INSTRUCTION MANUAL
The Yepp product series made by GMG and designed by Van Der Veer are very successful in the international market. However, they receive complaints from the users stating they have problems with installing the seats on the bicycles.
USE AN INTERNATIONAL LANGUAGE
As the company is a world wide leader in bicycle child seats it was important that all customers would understand the video from Asia to the Middle East. So telling a story using solely visuals an internationally known references were the challenge.
During one of the meetings with the CEO and CFO of GMB B.V.
THE SOLUTION
Together with Ruben Matevosyan and Mauricio Sandoval we developed, designed and produced a series of instruction animations for the Yepp Maxi product line. As these chairs are made for children we decided to stay close to the users and transformed Yepp's logo into a character called the 'Yepp Genie'. This genie then uses his magical powers to mount the chair on the bicycle.
MY ROLE
My role within this team of three industrial designers was to help write the story and design the characters. I combined and edited the 3D environment with the animated characters and finally complete animation with sounds effects.
THE RESULT
The entire serie got published on youtube and is available to watch below.