FOUNDING A SOCIAL FASHION BRAND
TURN WASTE INTO A SOURCE MATERIAL
The average person owns a lot of clothing that they don’t wear. When these get thrown away, they will mostly end up as land fill.
TRADITION FASHION INDUSTRY
Current fashion industry is more focussed on producing as much as possible and puts the user at the very end of the line.
co-design and visualize
PRODUCe and buidld a webshop
Hasmik Matevosyan - She's the Co Founder and she uses her own developed design methods to design our products.
Wrap Media - They developed and designed the complete website incl. the logo's
Humana - They collect, filter and provide us with the source material.
Miss Legal - They support us in our our legal endeavours during our start-up period.
Campus4Talent - This campus produces our sweatpants together with their students and interns.
Wijkatelier Op Zuid - This small production company produces our smaller products.
Tom Kluyver - This is our awesome photographer and he made all our photo's for our collection.
The brand video
The vision behind WearPatch is to reduce the textile waste by reusing, recycling en upcycling forgotten sweaters. Combining fashion research with product design methods give WearPatch its uniqueness.
This project started as an idea on a piece of paper. Together with Hasmik Matevosyan, a Dutch fashion researcher and designer, the idea could be realized in the form of a fashion start-up. The project is being funded by a private investor.
My role within WearPatch is to ensure that our decisions are made in line with to our vision. As the start-up is managed by two people it varies a lot which activities are to be done. I am mainly responsible for the brand communication, online marketing via social media, business contacts and investments.